What do all the most successful Eggless franchisees have in common?

I’m sure you will have checked out the earning potential of an Eggless Cake Shop franchise by now. After all, it’s usually the biggest question you need answering, right? Can you really make enough money doing this?

Well, all of that info is on their website here: Ongoing Costs & Earnings

These figures are based on real-world data of how the average shop performs, so they’re a reasonable forecast of what you can expect, too. In fact, they’re fairly conservative estimates – around £45 – £65,000 in operating profits by the end of Year One.

The truth is, however, some Eggless Cake Shop owners are pulling in more – a LOT more. The top performing shops in the franchise are regularly seeing turnovers in excess of £300k per year.

So, what are they doing that sets them apart?

Well, I’ve spent quite a bit of time looking at this, and there are several factors:

Community engagement

The best franchisees don’t just operate in their local community – they’re part of it. Attending local events, donating cakes to charities, throwing their own special events, or simply being the friendly face everyone loves. All play a huge role in putting the local Eggless Cake Shop on the map.

Great local marketing

From regular social media posts to the more old-school methods of leaflet dropping delicious, colourful menus into residential areas, it’s all about getting word around about what you can offer!

Strong leadership

Not every Eggless Cake Shop owner works in the shop themselves, but the ones who make a big difference are those who are always actively involved in their business, motivating their staff and interacting with customers on a regular basis.

Forging relationships with other local businesses

What other businesses might need cakes from time to time? Obviously, there’s work celebrations you could help with, but it’s also worth thinking about party and wedding planners. They love to have new sources of delicious cakes!

All fantastic ways to boost business but, of course, it’s important to remember that all of these build on the solid foundation already offered by an Eggless Cake Shop franchise: a proven business model, a great brand, and the high-quality products needed to make sure these business leaders can always deliver on their promises.

Could it be what you’re looking for in 2026 and beyond?

That’s right..2026. It’s not far away. There’s a lot to think about, and a lot to do, even if you decide tomorrow that this franchise opportunity is for you.

So, if you’re serious about starting a successful new business in the New Year, now is the time to act. Get the ball rolling with a call to me to help you decide if an Eggless Cake Shop franchise is the right next step for you.